Giving your model or result a catchy name greatly increases the impact of your research.
Compare the citations of Two-dimensional massless electrons in an inverted contact and Quantum spin Hall effect.
The title you give your paper is important. Don't rush it.
On a related note, those working on soliton theory will be familiar with the nonlinear wave equation
$$\partial_t^2 \phi - \partial_x^2 \phi + m^2 \sin \phi = 0,$$
which is called the Sine-Gordon equation "for obvious reasons" in Rubinstein's original analysis of its soliton solutions. A footnote in this paper gives credit for this brilliant name to Professor Martin Kruskal, who has an impressive list of scientific achievements spanning nonlinear waves, surreal numbers, and wormholes.
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